The Vilnius Trail Run is one of the city’s sporting events, a collision of nature, urban rhythm, and endurance. Yet, its visual identity lacked the energy that define the experience itself.

Through research and brainstorming, a key insight emerged: trail running is about embracing discomfort: the mud, the cold, the climb and finding strength within it. The rebrand set out to capture this raw determination and reflect how every kilometer is not just a distance, but a personal victory.

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