Index
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01.
02.
03.
04.
05.
06.
07.
08.
09.
 
Information
Project A
Project B
Project C
Project D
Project E
Project F
Project G
Project H
Project I


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Hello! My name is Paulius Varžinskas, and I am currently pursuing a Bachelor’s degree in Graphic Design at Vilnius Academy of Arts. With a strong foundation in design principles and a growing skill set, I am passionate about exploring the intersections of graphic design, art direction, and creative problem-solving.

I am committed to continuous learning and professional growth, always on the lookout for new projects and skill-building opportunities that allow me to further develop my expertise in the creative field.

Paulius Varžinskas
varzinskasp@gmail.com
Instagram 
LinkedIn


01.Project A

Not Perfect 
2025
Vilnius
Brand identity

Client:
Vilnius trail run
Art drct + design 


The Vilnius Trail Run is one of the city’s sporting events, a collision of nature, urban rhythm, and endurance. Yet, its visual identity lacked the energy that define the experience itself.

Through research and brainstorming, a key insight emerged: trail running is about embracing discomfort: the mud, the cold, the climb and finding strength within it. The rebrand set out to capture this raw determination and reflect how every kilometer is not just a distance, but a personal victory.

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02.Project B

Personal prjct
2025
Vilnius
Typography visual exploration

AcademicArt drct + design
180x120 cm




Typography exploration work done in a criminal board style. This Visuals explores the “Fluxus” art movement by Jurgis Mačiūnas. It delves into the idea that fluxus can be seen as a crime, so every single typographical visual is related to some sort of fluxus performance or artist. It shows close connection between every member of the movement, this way deepening the idea of an illegal action.


03.Project C

Personal prjct.
2025
Milan
Poster design

NABA comp. entryArt drct + design
297x420 mm


For this poster, I developed a visual concept that interprets identity through the lens of the Sorites paradox -  the idea that gradual, almost imperceptible changes can ultimately transform something’s essence.
 
I used a blurred human face as the central element to evoke the ambiguity of where identity begins or dissolves. Abstract dotted forms frame the portrait, suggesting fragmentation and reconstruction, echoing the workshop’s experimental spirit. The strong black and white contrast, bold typography were used to convey NABA’s visual language and style.


04.Project D

Not Perfect 
2025
Vilnius
Brand identity

Client:
Homa
Art drct + design


Situated beside one of Vilnius lakes, NIRO is an apartment complex designed to merge urban precision with natural stillness.

The branding needed to reflect this sense of composure, balance, and understated luxury found in the meeting point between architecture and nature.

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05.Project E

Personal prjct
2024Vilnius
Publication

Academic
220x305 mm


06.Project E

Freelance 2025Vilnius
Digital publication

Client:
Hostinger



The purpose of this project is to convey Hostinger’s 2024 sustainability efforts,  across environmental, social, and governance dimensions, in a clear, engaging, transparent way.

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07.Project F

Personal prjct.
2023Vilnius
Packaging design



A conceptual packaging design for a ready-to-drink beverage line that includes iced matcha latte, latte, and black coffee.

The design showcases a sleek, abstract sunrise graphic, symbolizing the start of a new day. Each can features a colored circle that hints at the drink inside. These thoughtful elements come together to create a design that is visually refreshing and reflects the comforting ritual of a morning coffee.



08.Project F

Personal prjct.
2023
Vilnius
Product photography

Home studio
Art drct + phot + post prod.


"Fig infusion" parfume by Essential parfums photoshoot conveys the essence of the perfume, highlighting its fresh, alluring scent and luxurious appeal. By utilizing a dark, shiny, moody background, dramatic red lighting, and a minimalist approach, the images successfully evoke a sense of mystery and sophistication.



09.Project F
Other projects